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QAD Customer Relationship Management (CRM)

Increase your sales with customer acquisition and retention. Maximise the success of your products with QAD CRM. Effectively manage the activities of your salespeople, marketing activities and customer service.

With QAD CRM you get:

 
  • Time savings for sales personnel and sales management by optimising the management of all sales activity and market behaviour data
  • Sales personnel substitutability – all sales information stays in the system
  • Increased customer loyalty by systematically improving customer satisfaction
  • Improved sales and revenues by uncovering new business opportunities and streamlining bid management

Features

  • QAD CRM contains all your existing and prospective customers, contacts and competitors, including all additional relevant information
  • Each salesperson has complete visibility of all customer activities (visits, phone calls, e-mails…)
  • Each salesperson has an activity plan that is continually updated
  • Each sales opportunity (RFP, bid, ...) is managed in QAD CRM leaving a salesperson to focus his/her activities on securing the business
  • Company management has insight into market potential in the form of graphs and decision-making boards
  • Marketing can define campaigns, select the target customers and define activities to plan and implement the campaigns
  • QAD CRM coordinates the work of all your sales and marketing resources
  • QAD CRM evaluates marketing campaigns in terms of costs and business opportunities acquired and provides detailed statistics of your activities
  • QAD CRM provides your sales personnel with information about existing customer complaints and incidents while also enabling the registration of new ones which can be forwarded to the service department